Sustainable development refers to such business strategies that help businesses to meet their goals while protecting the human and natural resources for the next generation. Organizations have a big responsibility to adopt sustainable changes. However, conversing the same with the employees is often a struggle. Hence, the measures in this article will be your guiding light to involve your company in the same.
How to involve your company while adopting a sustainable change
While sustainable change is important for the business, employees wonder what difference it will make for them. Show them the bigger picture. Tell them how they can contribute to the betterment of their planet. High sustainable awareness will lead to faster and easier sustainable transitioning. Hence, don’t shy away from this difficult conversation. Apply these methods:
- Highlight Support from Leaders: Good leaders are those who show the way. But the best leaders walk the way. Leaders with a positive and enthusiastic mindset toward sustainable change will positively impact their employees. Their engagement and support will lead to more innovation and dedicated research for the same. Moreover, it will be even better when leaders communicate the importance of sustainable change to their employees.
- Invest in a Sustainability Communications Professional: Lack of time and expertise with the internal employees results in a lack of sustainability awareness. Hiring a sustainability communications professional will help you communicate your goals effectively. They have the knowledge and experience to make hard topics easier. The focus should be on having someone in the company who focuses solely on communicating sustainable changes to the employees.
- Company-wide Sustainability Update Policies: Only communicating sustainable change goals to the employees is not enough. The real motivation will come when they feel included in the sustainable change projects. Keeping them updated about both the successes and failures will increase their trust. In addition, incorporating transparency and consistency in your communication will encourage them to contribute to these projects even more.
- Share Success Stories and Reward Efforts: Success and rewards are the best motivators. This is because it boosts employees’ pride and encourages them to contribute more to sustainable transitioning. Hence, share success stories and give rewards to the employees so they can see their efforts being recognized.
Sustainable change is necessary for reducing your carbon footprint. However, the talk regarding it can sometimes get messy. But aligning personal and corporate values can solve this. Employees should know that they aren’t just doing it to make the organization earn more profit. There’s a bigger picture out there. Since everyone wants to do something for the environment, making employees an internal part of these projects will only boost their pride.
Explore the RED Platform
Where can you get a badge of honour for your efforts in adopting sustainability in business? The answer is on the RED Platform. Reduce your carbon footprint with the help of green tokens. You can claim GTK tokens directly on the platform if you are a consumer based on your electricity bill. Also, you can claim your REO-G tokens based on your green energy production on RED if you are a green electricity producer.
You can use these tokens to issue a Green Certificate of Sustainability. Green certificates are proof that you are a sustainable company. It will show the amount of carbon dioxide transparently avoided from the atmosphere. Moreover, you can use our free carbon footprint calculator to determine your carbon emissions accurately.
You have only one mission: offset your emission. Join the RED Platform.
